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The Digital Library of Theses and Dissertations of the University of São Paulo
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Welcome to the Portal of the Digital Library of Theses and Dissertations of the University of São Paulo. Links available only in Portuguese are not translated.
 

Doctoral Thesis

Achievement of sustainable competitive advantage in the Resource-based view perspective:...
Castro, Virginia Aparecida

The thesis deals with different types concept called shared brands, as follows: Geographical Indications (GI's), Collective Brand and Brand Sector. Therefore, the general aim of the thesis was to investigate...

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