Marketing decision variables in negative demand services: two case studies in the...

Contributions to the study of teaching the marketing discipline at undergraduate...

The Segmentation and positioning process in sports marketing

Consumer's attitude toward advertising: a study about rational and emotional appeals...

Reasons that lead Brazilian consumers to buy online

A study on the use of physical evidence to generate service quality perceptions:...

Country brand association in brands internationalization processes: case studies...

Sport sponsorship decision making: descriptive analysis of the decision process and...

Metrics for marketing accountability: an analysis in the pharmaceutical companie...

Marketing activities developed in travel agencies for the commercialization of the...