Contributions to the study of teaching the marketing discipline at undergraduate...

The Segmentation and positioning process in sports marketing

Consumer's attitude toward advertising: a study about rational and emotional appeals...

Reasons that lead Brazilian consumers to buy online

A study on the use of physical evidence to generate service quality perceptions:...

Country brand association in brands internationalization processes: case studies...

Sport sponsorship decision making: descriptive analysis of the decision process and...

Metrics for marketing accountability: an analysis in the pharmaceutical companie...

Marketing activities developed in travel agencies for the commercialization of the...

The marketing offer from service companies as an answer to the rise of the Brazilian...