Mazzon, Jose Afonso
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Effects of online recommendation on consumer behavior: a study involving trust, satisfaction,...
Multiple goals-based choice: the evolution from homo economicus to homo aptabili...
Judgment and decision: boundaries of consumer`s rationality
Antecedents and consequent of participants' behavior of Harley-Davidson brand co...
Weak signals and organizational planning: contributions to strategic planning through...
Mobile banking: proposition of an integrated innovations adoption's framework
Canais de atendimento eletrônico e satisfação: retenção e rentabilidade de clientes...
Loyalty to product brands and retail store brands: a comparative study among low...
Open collaborative innovation process and their relationship with university-industry...
Business games in Brazil: learning and satisfaction
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