Work and culture in advertising agencies in Brazil analyzed from the perspective...

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Model for evaluation of communication in franchises, based on creating experiences...

An analysis of the book as a product and of the book industry in Brazil

The weight of words, the clash of ideals: a critical analysis of Indicators of Sustainability...

Marketing Segmentation focused in Values and Lifestyles (Psychographics) - an Exploratory...

Comunicação de marca. Aportes da publicidade impressa na comunicação da identidade...

The interaction of information and communication technologies in alignment with entrepreneurial...