Brand extensions: a case study

Determining factors in the performance of professional integrated education schools:...

Internationalization strategies and mirroring structures in north-american advertising...

The internationalization process of a Brazilian multinational

Workflow technology - its impact on business process : A multiple case study

STRATEGIC MARKETING AND COMPETITIVE STRATEGY OF TOURIST COMPANIES A STUDY OF CASE...

Determinants and dynamics of the use of plural forms in franchise networks

The influence of innovation capacity and cooperation networks on the innovativeness...

Product development process in firms installed in technology parks: multiple case...

Strategic human resource management and labor relations: a study in collective meal...