The integration of marketing and technology as a marketing success factor: an exploratory...

Marketing factors related to success or failure in launching new products

Formulation of an evaluation model and comparison of models in marketing

Marketing activities developed in travel agencies for the commercialization of the...

Proposal of a method to evaluate investmente funds in a qualitative and quantitative...

A model for the distribution channels in the food sector

Credit decisions for large corporations

Strategic marketing and competitiveness: a case study in brazilian companies operating...

Marketing orientation and the use of product portfolio models: a study with the mechanical...

Business games in Brazil: learning and satisfaction