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Master's Dissertation
DOI
10.11606/D.100.2017.tde-04102017-195838
Document
Author
Full name
Eriberto do Nascimento Sousa
E-mail
Institute/School/College
Knowledge Area
Date of Defense
Published
São Paulo, 2017
Supervisor
Committee
Trigo, Luiz Gonzaga Godoi (President)
Cavenaghi, Airton José
Panosso Netto, Alexandre
Sarti, Antonio Carlos
Title in Portuguese
O Estado no desenvolvimento do turismo: análise das propostas de coligações políticas no Brasil (2006-2014)
Keywords in Portuguese
Análise crítica do discurso
Análise de conteúdo
Organização nacional de turismo
Pesquisa documental
Políticas públicas
Abstract in Portuguese
A presente pesquisa se insere na interface entre turismo e política no Brasil, especificamente no contexto das campanhas presidenciais, cujo objetivo geral é determinar, com olhares comparativos, transversais e críticos, o lugar do turismo nas propostas de presidenciáveis brasileiros, no período posterior à criação do Ministério do Turismo, em três eleições (2006, 2010 e 2014). O corpus analítico, formado pelos programas de governo apresentados pelas coligações políticas, foi submetido à técnica de Análise de Conteúdo, com ênfase dada ao número e ao conteúdo verbal desses enunciados. Os resultados demonstram que, no Brasil, o turismo é mais entendido como uma atividade setorial do que transversal, podendo implicar limitações ao planejamento, à gestão e à alocação de recursos para investimentos. Além disso, os possíveis parceiros para a execução das promessas stakeholders foram mencionados em menos da metade do número de promessas. Foi desvelada também a politicização do turismo no Brasil, notando-se uma sobreposição de interesses ideológicos partidários ao desenvolvimento dessa atividade. Dessa forma, são consideradas duas principais contribuições desta pesquisa: uma, de natureza teórica, por meio do agrupamento de categorias analíticas para o desvelamento de prioridades dadas ao turismo por partidos políticos; e outra, de natureza histórica, para o aprofundamento do conhecimento das práticas discursivas sobre o turismo no Brasil
Title in English
State intervention in tourism development: an analysis of political parties' promises in Brazil (2006-2014)
Keywords in English
Content analysis
Critical discourse analysis
Documentary research
National tourism organization
Public policy
Abstract in English
This research is concerned with the relation between tourism and politics in Brazil, especially in the context of presidential elections, whose aim is to determine the place of tourism in Brazilian political parties presidential discourses from the creation of the Ministry of Tourism on, which includes three elections (2006, 2010 and 2014). The analytical corpus was formed by government programs presented by political coalitions and content analysed focusing on the quantification and verbal content of the messages. The results indicate that, in Brazil, tourism is more understood as a sectoral activity rather than transverse, which may imply limitations to planning, management and resource allocation. Besides, stakeholders of the Brazilian National Tourism Organization were mentioned in less than half of the election promises. Politicization of tourism in Brazil was also unveiled by identifying the supremacy of the parties ideological interests over the tourism development. Thus, two main contributions of this study are highlighted: one, from a theoretical perspective, which offers some analytical categories for the unveiling of the concept and priorities given by political coalitions to tourism; and the other contribution is related to a historical perspective as it allows us to understand discursive practices on tourism in Brazil
 
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Publishing Date
2017-11-22
 
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