Soy has gained highlight as vegetable protein and its consumption should increase in the coming years, following the general trend of increasing demand for food. However, the increase in soybean supply, as well as other agricultural products, can have a negative impact on the environment, which raises a number of concerns about this sector, requiring response of the soy productive chain to these concerns do not become demand restrictions and change trade patterns. This study was structured in scientific articles format, bringing, in the first of them, a qualitative and critical analysis of soybean industry initiatives to meet the new paradigms that emerge related to environmental requirements and, particularly, those imposed by the international market. The set of initiatives undertaken whether by the Brazilian government, chain actors, government or non-governmental organizations, tends to complement and contribute to a more effective protection of the environment. Soy Moratorium failed to reduce the soybean occupation in deforested areas in the Amazon biom of Mato Grosso, Para and Rondonia states; but the increase was very small, especially when compared to what occurred in areas where the Moratorium does not apply, as is the case of Mato Grosso cerrado (savanna) and MATOPIBA. The Soja Plus program, in addition to filling the gap of the Brazilian government in rural extension, addresses relevant issues as important as vegetation conversion, such as the responsible use of herbicides. The second article presents an empirical analysis to quantify the impact of environmental requirements on the soy complex exports. The results of the gravity equation, estimated for the period from 1993 to 2014, to soybean, soymeal and soybean oil exports from the three world largest exporters, Brazil, the United States and Argentina, indicate that the drop in the decoupling ratio, a proxy for environment variable, impacts posively the soy complex exports. This reassures the Porter and Linde's thesis that it is possible to produce in an environmentally friendly way while increasing competitiveness in the international market.