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Master's Dissertation
DOI
10.11606/D.12.2003.tde-01042004-194908
Document
Author
Full name
Sibylle Sophie Hacker
E-mail
Institute/School/College
Knowledge Area
Date of Defense
Published
São Paulo, 2003
Supervisor
Committee
Takaoka, Hiroo (President)
Albino, João Pedro
Zwicker, Ronaldo
Title in Portuguese
Adoção de processos virtuais às estratégias organizacionais: estudos de casos no setor químico.
Keywords in Portuguese
comércio eletrônico
estratégia organizacional
reengenharia
Abstract in Portuguese
Este trabalho tem como objetivo estudar como os processos virtuais estão sendo integrados nas estratégias organizacionais das empresas químicas. O processo virtual engloba todas atividades organizacionais, desde marketing, vendas, distribuição, serviços ao cliente e suporte pós venda. Utilizou-se dois modelos teóricos para avaliação dos aspectos organizacionais. Resultados da pesquisa mostraram que não houve uma definição clara para o uso de processos virtuais e sua adoção não faz parte das estratégias organizacionais.
Title in English
Adoption of virtual processes to the organizacional strategies: studies of cases in the chemical sector.
Keywords in English
eletronic commerce
organizational strategies
virtual processes
Abstract in English
This work has as objective to study as the virtual processes are being integrated in the organizacionais strategies of the chemical companies. The virtual process engloba all organizacionais activities, since marketing, vendas, distribution, services to the customer and support after venda. One used two theoretical models for evaluation of the organizacionais aspects. Results of the research had shown that it did not have a clear definition for the use of virtual processes and its adoption is not part of the organizacionais strategies.
 
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DISSERT.pdf (475.22 Kbytes)
Publishing Date
2004-04-14
 
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