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Disertación de Maestría
DOI
10.11606/D.12.1999.tde-29062006-211116
Documento
Autor
Nombre completo
João Paulo dos Santos Netto
Dirección Electrónica
Instituto/Escuela/Facultad
Área de Conocimiento
Fecha de Defensa
Publicación
São Paulo, 1999
Director
Tribunal
Oliveira, Djalma de Pinho Reboucas de (Presidente)
Garofalo, Gilson de Lima
Polo, Edison Fernandes
Título en portugués
Estratégia e vantagem competitiva na prestação de serviços: uma abordagem para a administração de serviços de assistência médica
Palabras clave en portugués
Estratégia
Planejamento estratégico
prestação de serviços
Vantagem competitiva
Resumen en portugués
A pesquisa apura com as empresas de prestação de serviço atuam no campo do planejamento estratégico, considerando as principais teorias relativas ao assunto.
Palabras clave en inglés
competitive advantage
service segment
strategy
Strategy study
Resumen en inglés
This research has the objectve to make a little deeper the competitive advantage and strategy study as regards rendering of service due to the scarceness of specific studies to the sector. Considering the wideness of service, the medical assitance service segment was chosen, with the objective of analysing the strategic aspects of this service and the hypothesis, to be checked, that these companies adopt empirical and informal strategies and, are little aligned to the competitive advantage required. Therefore, a study was developed, with emphasis to theoric research about the subjects and adopting the strategic plan stages, managerial instrument to formulation and implementation of strategies, as a guide of analisys process. This is, therefore, a qualitative research, developed with theoric support and in accordance whith research in some of main the companies of the segment of medical assistance. The three first chapters show the study justification, the theoric review and the research methodological aspects, respectively. Chapters four and five were assigned to show the research result and of the study conclusions.
 
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Dissert.pdf (524.83 Kbytes)
Fecha de Publicación
2006-09-05
 
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