• JoomlaWorks Simple Image Rotator
  • JoomlaWorks Simple Image Rotator
  • JoomlaWorks Simple Image Rotator
  • JoomlaWorks Simple Image Rotator
  • JoomlaWorks Simple Image Rotator
  • JoomlaWorks Simple Image Rotator
  • JoomlaWorks Simple Image Rotator
  • JoomlaWorks Simple Image Rotator
  • JoomlaWorks Simple Image Rotator
  • JoomlaWorks Simple Image Rotator
 
  Bookmark and Share
 
 
Master's Dissertation
DOI
10.11606/D.16.2011.tde-20012012-145112
Document
Author
Full name
Claudio Habara
E-mail
Institute/School/College
Knowledge Area
Date of Defense
Published
São Paulo, 2011
Supervisor
Committee
Martins, Sergio Regis Moreira (President)
Mazzilli, Clice de Toledo Sanjar
Oliveira, Pelópidas Cypriano de
Title in Portuguese
O carro em cartaz: o automóvel no projeto gráfico de cartazes
Keywords in Portuguese
Automóveis
Cartaz
Comunicações
Design gráfico
Abstract in Portuguese
Esta pesquisa apresentará estudos das linguagens aplicadas ao design gráfico através de estudos e análises de trabalhos impressos que possuem representações do automóvel em seu projeto. Seu objetivo é identifi car e analisar cartazes em seu formato e conteúdo, de forma a documentar e compreender o desenvolvimento dessa atividade no recorte de tempo que abrigou os diferentes estilos estéticos que compõem o design gráfico moderno. Esse período compreende o fim do século XIX até o final da década de 1960. Para tanto, será necessário o estudo de fatores sociais, culturais, políticos, históricos, econômicos e tecnológicos que influenciaram o desenvolvimento destes projetos. Dessa forma, esta pesquisa agrupará, de forma ainda rara, informações e projetos de design gráfi- co relacionados com o universo do automóvel e automobilismo. Além disso, ela possibilitará compreender as formas que o designer encontrou para retratar um objeto que gradualmente se transformou de novidade em ícone da sociedade.
Title in English
The autoposter: poster graphic design for the automobile
Keywords in English
Cars
Communications
Graphic Design
Poster
Abstract in English
The present work aim to study of visual languages applied to graphic design by analysing printed works that has automobiles representations in it's project. The main objective is to identify and analyse posters judging by their format and content, in order to document and understand the development of this activity during the period of time where the different aestethics styles that compose the modern graphic design. This period is between the XIX century until the end of the 1940's. (Therefore,) it is necessary to study the social, cultural, political, historical, economical and technological factors during that period to fully comprehend the infl uences on the development of such projects. Thus, this research presents, in a rare form, informations and graphic design projects related to the automobile universe and the automobilism. Furthermore, this research will contribute to understand the ways the designer found to represent an object that gradually transformed from novelty to a society icon.
 
WARNING - Viewing this document is conditioned on your acceptance of the following terms of use:
This document is only for private use for research and teaching activities. Reproduction for commercial use is forbidden. This rights cover the whole data about this document as well as its contents. Any uses or copies of this document in whole or in part must include the author's name.
1101_ch_mestrado_.pdf (11.22 Mbytes)
Publishing Date
2012-02-15
 
WARNING: Learn what derived works are clicking here.
All rights of the thesis/dissertation are from the authors
Centro de Informática de São Carlos
Digital Library of Theses and Dissertations of USP. Copyright © 2001-2021. All rights reserved.