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Doctoral Thesis
DOI
10.11606/T.18.2017.tde-06042017-145514
Document
Author
Full name
José Carlos Assis Dornelas
Institute/School/College
Knowledge Area
Date of Defense
Published
São Carlos, 2001
Supervisor
Committee
Rentes, Antonio Freitas (President)
Alves Filho, Alceu Gomes
Bremer, Carlos Frederico
Escrivão Filho, Edmundo
Martinelli, Dante Pinheiro
Title in Portuguese
Implantação do plano de negócios nas incubadoras de empresas paulistas
Keywords in Portuguese
Avaliação de incubadoras
Empreendedorismo
Incubadora de empresas
Plano de negócios
Abstract in Portuguese
Atualmente, o número de incubadoras de empresas brasileiras tem crescido como nunca. Sendo um dos principais mecanismos de auxílio aos empreendedores iniciantes, as ações desenvolvidas junto a estas incubadoras precisam ser muito bem planejadas e posteriormente avaliadas com critérios claros e eficientes. Neste sentido, são propostos, utilizados e analisados: um modelo de plano de negócios para incubadoras de empresas, um método de implantação do plano de negócios em incubadoras de empresas e um sistema de medida de desempenho de curto prazo para se avaliar o impacto que o plano de negócios causa na gestão destas organizações. A experiência desenvolvida junto às incubadoras de empresas paulistas, com a implantação do plano de negócios como ferramenta de gestão, usada pelos gerentes destas organizações no planejamento de suas ações, contribuiu para a melhoria nos seus índices de desempenho e tem servido de base aos seus principais mantenedores - SEBRAE-SP e FIESP - na condução do programa de incubadoras de empresas no Estado de São Paulo.
Title in English
Implementation of the business plan in business incubators of São Paulo State
Keywords in English
Business incubators
Business plan
Entrepreneurship
Evaluation of incubators
Abstract in English
Nowadays, the number of Brazilian business incubators has been growing as never. Being one of the main mechanisms to aid the beginner entrepreneurs, the actions developed by these incubators need to be very well planned, and evaluated with clear and efficient approaches. In this sense, this work has proposed, used, and analyzed: a business plan model for business incubators, a method to implement the business plan in business incubators, and a short-term performance measure system to evaluate the impact of the business plan in these organizations. The experience that was developed with the business incubators from São Paulo State, with the implementation of the business plan as an administrative tool, used by the managers of these organizations to the planning of their actions, has contributed to the improvement of their performance indexes and it has been used as reference to their main stakeholders - SEBRAE-SP and FIESP - for the conduction of the program of business incubators in the State of São Paulo.
 
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Publishing Date
2017-04-06
 
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