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Master's Dissertation
DOI
10.11606/D.18.2011.tde-13102011-142932
Document
Author
Full name
Paulo Sérgio Martins
E-mail
Institute/School/College
Knowledge Area
Date of Defense
Published
São Carlos, 2011
Supervisor
Committee
Escrivão Filho, Edmundo (President)
Fonseca, Sérgio Azevedo
Santos, Fernando César Almada
Title in Portuguese
Alinhamento da gestão ambiental com a estratégia empresarial em pequenas empresas: estudo de casos no setor metal-mecânico da região central do Estado de São Paulo
Keywords in Portuguese
Barreiras à gestão ambiental
Estratégia empresarial
Facilitadores da gestão ambiental
Gestão ambiental
Pequenas empresas
Abstract in Portuguese
O objetivo geral desta pesquisa foi identificar os fatores contingenciais para o desenvolvimento e alinhamento das atividades de gestão ambiental com a estratégia empresarial em pequenas empresas. Esses fatores são tratados neste trabalho como barreiras e facilitadores à adoção de práticas ambientais em empresas de pequeno porte. A gestão ambiental é considerada como um conjunto de diretrizes e atividades administrativas e operacionais realizadas pela empresa para abordar problemas ambientais decorrentes da sua atuação ou para evitar que eles ocorram no futuro. Desde os anos 1990, acadêmicos e profissionais têm demonstrado que as atividades de gestão ambiental são urgentes para o planeta e boas para a reputação empresarial e desempenho econômico das empresas. Esta pesquisa foi realizada em quatro empresas de pequeno porte do setor metal-mecânico, situadas na região central do estado de São Paulo. A pesquisa adotou o método qualitativo, com finalidade exploratória, e utilizou a abordagem do estudo de casos coletivos. Os instrumentos de coleta de dados utilizados foram as entrevistas semi-estruturadas e a análise documental. Os dados foram analisados por meio da técnica de análise de conteúdo indutiva. Como principal resultado, encontrou-se que a capacidade de inovação é o principal facilitador do alinhamento entre gestão ambiental e estratégia empresarial nas pequenas empresas pesquisadas.
Title in English
Alignment of environmental management with business strategy in small enterprises: case studies in the metal-mechanical industry in the central region of the state of São Paulo
Keywords in English
Barriers to environmental management
Business strategy
Environmental management
Facilitators of environmental management
Small enterprises
Abstract in English
The general aim of this research was to identify the contingency factors for the development and alignment of environmental management activities with business strategy in small enterprises. These factors are addressed in this work as barriers and facilitators to the adoption of environmental practices in smaller enterprises. Environmental management is the set of company guidelines and operational and administrative tasks which deal with environmental problems that may be caused by the companys activities and are adopted to prevent their future occurrence. Since the 1990s scholars and practitioners have shown that environmental management activities are urgent for the planet and good for business reputation, as well as the financial performance of companies. This research was conducted at four small enterprises of the metal-mechanic industry in the central region of the state of São Paulo. The research adopted the qualitative method with exploratory purposes, and used the collective case study approach. The data collection instruments used were semi-structured interviews and documentary analysis. The data analysis employed the inductive content analysis technique. The main conclusion was that the capacity for innovation is the most important facilitator for the alignment of environmental management and business strategy in the small enterprises investigated.
 
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Publishing Date
2011-10-17
 
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