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Doctoral Thesis
DOI
10.11606/T.27.2006.tde-13082009-162336
Document
Author
Full name
Liana Vidigal Rocha
Institute/School/College
Knowledge Area
Date of Defense
Published
São Paulo, 2006
Supervisor
Committee
Leal Filho, Laurindo (President)
Chaia, Vera Lucia Michalany
Coelho Sobrinho, Jose
Proenca, Jose Luiz
Roldão, Ivete Cardoso do Carmo
Title in Portuguese
A televisão pública num ambiente de competição comercial. Estudo dos modelos brasileiro e português
Keywords in Portuguese
Programação
Serviço público
Televisão
Televisão pública
Abstract in Portuguese
Esta pesquisa tem o propósito de mostrar como as televisões públicas do Brasil e de Portugal, no caso a TV Cultura e a RTP, convivem num ambiente de competição comercial. A partir de uma pesquisa bibliográfica foi possível estabelecer um quadro teórico de referência sobre serviço público, seus princípios e alguns modelos de televisão pública existentes na Europa Ocidental. Posteriormente, por meio de entrevistas, foi realizado um levantamento de informações que contribuíram para a análise e interpretação das características do objeto de estudo. Um dos principais resultados dessa pesquisa assinala que as televisões públicas dos dois países, em questão, encontram-se diante de um dilema: devem se manter fiéis aos princípios do serviço público ou se entregam às demandas do mercado, agindo comercialmente conforme um canal privado.
Title in English
A televisão pública num ambiente de competição comercial. Estudo dos modelos brasileiro e português
Keywords in English
Programming
Public service
Public television
Television
Abstract in English
This research has the intention to show as the public televisions of Brazil and of Portugal, in this case the TV Cultura and the RTP, coexists in an environment of commercial competition. From a bibliographical research it was possible to establish a theoretical picture of reference on public service, its principles and some existing models of public television in the Europe Occidental. Later, by means of interviews, a survey of information was carried through that had contributed for the analysis and interpretation of the characteristics of the study object. One of the main results of this research designates that the public televisions of the two countries, in question, meet ahead of a quandary: fidiciary offices to the principles of the public service must be remained or deliver the demands to it of the market, acting commercially as a private channel.
 
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2557631.pdf (1.46 Mbytes)
Publishing Date
2009-09-03
 
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