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Master's Dissertation
DOI
10.11606/D.27.2008.tde-05072009-230437
Document
Author
Full name
Débora Barbosa Corrêa Anger
Institute/School/College
Knowledge Area
Date of Defense
Published
São Paulo, 2008
Supervisor
Committee
Batista, Leandro Leonardo (President)
Barros Filho, Clovis de
Ribeiro, Helena
Title in Portuguese
Comunicação de riscos na resolução de dilemas sociais: estudo de casos brasileiros em racionamento de água e energia elétrica
Keywords in Portuguese
Água
Comunicação de riscos
Conscientização pública
Cooperação
Dilema social
Energia elétrica
Recursos naturais
Abstract in Portuguese
O presente trabalho compreende o estudo de campanhas de comunicação de racionamento de água e luz elétrica pela ótica dos conceitos de dilema social e comunicação de riscos. Para tal, revisamos a bibliografia desses temas e elaboramos uma proposta de análise de conteúdo temática que busca identificar valores e normas sociais desses conceitos nas campanhas publicitárias de dois casos brasileiros escolhidos.
Title in English
Comunicação de riscos na resolução de dilemas sociais: estudo de casos brasileiros em racionamento de água e energia elétrica
Keywords in English
Cooperation
Electrical energy
Natural resources
Public awareness
Risk communication
Social dilemma
Water
Abstract in English
This dissertation involves the study of communication campaigns of water and electrical energy in rationing situations by using concepts of social dilemmas and risk communication. In order to achieve these results, we have reviewed the literature of these subjects, and we have proposed a model of content thematic analysis to identify values and norms of these two concepts on social campaigns of two Brazilian cases.
 
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3296094.pdf (4.22 Mbytes)
Publishing Date
2009-07-13
 
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