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Master's Dissertation
DOI
10.11606/D.27.2009.tde-20102009-215257
Document
Author
Full name
Reginaldo de Franceschi Júnior
E-mail
Institute/School/College
Knowledge Area
Date of Defense
Published
São Paulo, 2009
Supervisor
Committee
Batista, Leandro Leonardo (President)
Baldo, Marcus Vinicius Chrysostomo
Sant'Anna, Maria Clotilde Perez Rodrigues Bairon
Title in Portuguese
Limiar: uma visão publicitária sobre os limites da percepção
Keywords in Portuguese
Atenção
Cognição
Percepção Sublminar
Prime
Propaganda
Abstract in Portuguese
O objetivo central desse trabalho é entender as reais possibilidades de participação de elementos subliminares no processo de persuasão publicitária. Para isso, o modelo AIDA foi utilizado em conjunto com estudos científicos que evidenciam e esclarecem as reações de um indivíduo exposto a estímulos subliminares utilizados como estímulos preparatórios para a recepção de estímulos conscientes.
Title in English
Threshold: A publicist approach on the limits of perception
Keywords in English
Advertising
Cognition
Prime
Subliminal perception
Abstract in English
The main goal of this research is to clarify the actual limits of subliminal elements in advertising persuasiveness. For that matter, the AIDA model was used combined with scientific studies in order to provide better understading of an individual's reaction to subliminal stimuli used as primes for regular, conscious stimuli.
 
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dissertacao_final.pdf (1.49 Mbytes)
Publishing Date
2009-11-10
 
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