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Master's Dissertation
DOI
Document
Author
Full name
Eliane Monetti
E-mail
Institute/School/College
Knowledge Area
Date of Defense
Published
São Paulo, 1989
Supervisor
Committee
Júnior, João da Rocha Lima (President)
Bruna, Gilda Collet
Santos, Rubens da Costa
Title in Portuguese
SHOPPING CENTERS: UMA ABORDAGEM DO DIMENSIONAMENTO DO POTENCIAL E DAS AREAS DE VENDA
Keywords in Portuguese
Construção civil
Shopping Centers
Abstract in Portuguese
A estimativa do potencial de vendas de um Shopping Center e o decorrente dimensionamento das áreas rentáveis, em poucas vezes, respondem a uma análise crítica quanto aos critérios utilizados em sua obtenção. Devido à insuficiência ou deficiência de trabalhos na área, o setor se ressente de informações de qualidade, capazes de auxiliar a decisão de empreender. O estudo presente propõe uma forma para abordagem do problema e cuidadoso tratamento que deve ser emprestado às variáveis que o envolvem, capazes de conduzir a uma resposta sem a fragilidade das limitações produzidas pelos processos usualmente empregados e, principalmente, de soluções alcançadas sem atendimento a qualquer critério técnico.
Title in English
Shopping Centers: an approach to revenues potential and gross leaseble area.
Keywords in English
Construction
Shopping Centers
Abstract in English
The criteria used to the valuation of retail potential of a Shopping Center and in consequence the dimensions of the shopping areas are seldom valid in a critical analysis. Due to the lack of research in this subject, quality informations are needed to help the decision makers. This dissertation presents an approach to the problem. It also discusses the parameters involved. The main objective is to establish a proper methodology to study this problem instead of the present limited processes or solutions without technical criteria.
 
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ElianeMonetti_D.pdf (6.34 Mbytes)
Publishing Date
2019-09-25
 
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