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Master's Dissertation
DOI
10.11606/D.48.2008.tde-16062008-134113
Document
Author
Full name
Fernanda Rezende Vidigal
E-mail
Institute/School/College
Knowledge Area
Date of Defense
Published
São Paulo, 2008
Supervisor
Committee
Setton, Maria da Graca Jacintho (President)
Ghanem Junior, Elie George Guimaraes
Leal Filho, Laurindo
Title in Portuguese
A televisão pública no Brasil: um estudo sobre estratégias de manutenção da ordem.
Keywords in Portuguese
Radiodifusão
Televisão
Televisão pública
Abstract in Portuguese
Partindo do pressuposto de que, nas sociedades contemporâneas, as mídias - e, no Brasil, a televisão - ocupam papel de destaque na produção e difusão de valores e referências identitárias, buscou-se compreender as razões socio-históricas que impediram a construção de um sistema público de televisão brasileiro. A partir de um trabalho comparativo com outros sistemas de radiodifusão, bem como a partir de uma investigação sobre o processo de implantação e consolidação de um mercado nacional de cultura televisiva, foi possível identificar um feixe de condicionamentos de ordem histórica, política e econômica que permitiram a manutenção de estratégias de desregularização do setor.
Title in English
Public television in Brazil: a study on the strategies for the maintenance of the current status.
Keywords in English
Public television
Television
Abstract in English
Based on the assumption that in current societies media in general and in Brazil specifically TV, have an outstanding role in the production and dissemination of values and references of identification; we attempted at understanding the reasons that prevented the creation of a national public TV system. The comparison of the Brazilian system to those abroad enabled us to amass a number of historical, political and economical determiners that allowed the maintenance of deregulation policies in the area.
 
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Publishing Date
2008-07-03
 
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