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Doctoral Thesis
DOI
10.11606/T.8.2013.tde-17022014-110045
Document
Author
Full name
Antonio José Saggese
E-mail
Institute/School/College
Knowledge Area
Date of Defense
Published
São Paulo, 2013
Supervisor
Committee
Kossovitch, Leon (President)
Costa, Helouise Lima
Favaretto, Celso Fernando
Moraes, Eliane Robert
Oliveira, Rita de Cássia Alves
Title in Portuguese
Imaginando a mulher: Playboy: o pôster e seus desdobramentos
Keywords in Portuguese
Erotismo
Estudo da imagem
Fotografia
Indústria cultural
Nu
Playboy
Playmate
Pornografia
Sociedade de consumo
Abstract in Portuguese
Este trabalho foca, a passagem da pornografia leve (softcore) de mercadoria artesanal e clandestina a produto indústrial. Essa passagem é parte da implantação da sociedade de consumo e do moderno hedonismo O pôster central da Playboy americana é a imagem mercadoria gráfica mais bem sucedida de todos os tempos, e sua fotografia, codificada, norma social para a luxúria.
Title in English
Imagining the woman: Playboy: unfolding the centerfold
Keywords in English
Cultural studies
Erotism
Mass culture
Photography
Playboy
Playmate
Softcore pornography
Abstract in English
This work focuses on the passage of the softcore pornography from a clçandestine commodity to a industrial product . This passage happen as a part of the establishment of the consumer society and of the modern hedonism. Playboys centerfold may be considered the more successfull image commodity of all times and its photography, highly codifyed, is a social norm to lust.
 
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Publishing Date
2014-02-17
 
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