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Master's Dissertation
DOI
10.11606/D.8.2013.tde-31102013-101940
Document
Author
Full name
Renata Guedes Mourão Macedo
E-mail
Institute/School/College
Knowledge Area
Date of Defense
Published
São Paulo, 2013
Supervisor
Committee
Almeida, Heloisa Buarque de (President)
Mira, Maria Celeste
Silva, Laura Moutinho da
Title in Portuguese
Espelho mágico: empregadas domésticas, consumo e mídia
Keywords in Portuguese
Classe C
Consumo
Consumo cultural
Empregadas domésticas
Rádio
Recepção
Telenovela
Televisão
Abstract in Portuguese
A pesquisa analisa o consumo cultural (especialmente de rádio e televisão) de um grupo de empregadas domésticas que trabalham na cidade de São Paulo. Por meio de um mapeamento das preferências culturais dessas trabalhadoras organizadas nos perfis românticas, descoladas e evangélicas , discuto a importância dessas mídias no universo estudado. Paralelamente, a partir da análise de representações das empregadas domésticas na televisão, em especial, por meio da uma análise compartilhada da telenovela Cheias de Charme (Globo, 2012, 19h30), avalio as transformações ocorridas na imagem da empregada doméstica na ficção e na vida real , explorando a passagem de trabalhadora pobre para consumidora da classe C. Nesse contexto, temáticas como trabalho doméstico, gênero, classe, cor, consumo e mídias são relacionadas.
Title in English
Magic mirror: domestic workers, consumption and media
Keywords in English
Class C
Consumption
Cultural consumption
Domestic workers
Radio
Reception
Television
Abstract in English
The research analyses the cultural consumption (particularly television and radio) of domestic workers in São Paulo (SP). Through mapping the cultural preferences of these women workers divided in three profiles, romantic, up to date and evangelic I raise reflections on the importance of these media among them. In parallel, through the analyses of domestic workers representations in television, in particular in the telenovela Cheias de Charme (Globo, 2012, 19h30), I discuss the transformations on the image of these workers in fiction and in real life exploring the passage from poor workers to class C consumers. In this context, issues such as domestic labor, gender, class, race, consumption and media are interrelated.
 
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Publishing Date
2013-10-31
 
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