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Master's Dissertation
DOI
10.11606/D.8.2011.tde-14092011-133813
Document
Author
Full name
Alexandre Marques Silva
E-mail
Institute/School/College
Knowledge Area
Date of Defense
Published
São Paulo, 2010
Supervisor
Committee
Aquino, Zilda Gaspar Oliveira de (President)
Elias, Vanda Maria da Silva
Favero, Leonor Lopes
Title in Portuguese
A Imagem por trás do mito: estratégias discursivas e construção do ethos no discurso político presidencial
Keywords in Portuguese
Argumentação
Discurso presidencial
Estratégias discursivas
Ethos
Abstract in Portuguese
O presente trabalho tem como escopo discutir questões relativas à construção do ethos no discurso político presidencial. Nesse processo, busca-se destacar as estratégias discursivas que permitiram a Getúlio Vargas formular um discurso populista, bem como constituir uma nova imagem, afinados ao novo contexto de abertura democrática que passou a vigorar no Brasil a partir das eleições de 1945. Como aporte teórico, recorremos, fundamentalmente, aos trabalhos de Charaudeau (2006 e 2008); Perelman e Olbrechts-Tyteca (1999 [1958]); Aquino (1997); Weffort (1980) e Laclau (2009). Para que se verificasse a aplicabilidade dessas teorias, foram selecionados sete discursos proferidos por Getúlio Vargas entre os anos de 1952 e 1953, os quais constituem o corpus de análise.
Title in English
The image behind the myth: discursive strategies and the construction of the ethos in the political discourse
Keywords in English
Argumentation
Discursive strategies
Ethos
Presidential speech
Abstract in English
This paper aims to discuss issues concerning the construction of ethos in presidential political discourse. In the process, the objective is to highlight the discursive strategies that allowed Vargas to formulate a populist speech as well as providing a new image, tuned to the new context of democratic opening that was introduced in Brazil since the 1945 elections. As a theoretical contribution, we use basically the work of Charaudeau (2006 and 2008), Perelman and Olbrechts-Tyteca (1999 [1958]), Aquino (1997); Weffort (1980) and Laclau (2009). In order to verify the applicability of these theories, we selected seven speeches by Getulio Vargas between 1952 and 1953, which constitutes the corpus of analysis.
 
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Publishing Date
2011-09-14
 
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