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Master's Dissertation
DOI
10.11606/D.8.2009.tde-03032010-105703
Document
Author
Full name
Andréia Lopes da Costa
E-mail
Institute/School/College
Knowledge Area
Date of Defense
Published
São Paulo, 2009
Supervisor
Committee
Jubran, Safa Alferd Abou Chahla (President)
Ferreira, Francirosy Campos Barbosa
Hawi, Mona Mohamad
Title in Portuguese
Análise de guias culturais da Área de negociação à luz da teoria da Inteligência Cultural: o caso da cultura árabe
Keywords in Portuguese
Cultura árabe
Guias culturais
Inteligência Cultural
Interação cultural
Abstract in Portuguese
Este trabalho traz um exame dos guias classificados como culturais, e elaborados especificamente para a área de comércio internacional. Procura verificar a qualidade das informações neles contida a respeito da cultura em geral e da cultura árabe em particular, e também sua eficácia no processo de contato intercultural, verificando se de fato cumprem seu papel de guiar o leitor rumo ao conhecimento das características culturais do país alvo, com a intenção de possibilitar e facilitar o contato entre diferentes culturas. O exame desses guias é feito a luz da Inteligência Cultural, conceito relativamente novo que propõe o desenvolvimento de habilidades e de flexibilidade para aprender e assimilar aspectos de uma cultura.
Title in English
Analysis of cultural guides from the area of negotiation under the light of Cultural Intelligence's theory: the case of arab culture
Keywords in English
Arab culture
Cultural guides
Cultural Intelligence
Cultural interaction
Abstract in English
This work brings an examination of the guides classified as cultural guides, elaborated specifically for the area of international commerce. Its aim is to verify the quality of the information contained in them about culture in general and, the Arab culture particularly; and so its efficiency in the process of intercultural contact, verifying whether in fact they fulfill the role of guiding the reader onto the path of knowledge of cultural characteristics about a particular country, with the intention of making contact possible and facilitating the contact between different cultures. The examination of these guides is made through the theory of Cultural Intelligence, a concept relatively new which is centered on the development of skills and flexibility to learn and assimilate aspects of a new culture.
 
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Publishing Date
2010-03-05
 
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