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Habilitation Thesis
DOI
10.11606/T.27.2017.tde-30082017-142527
Document
Author
Full name
Debora Cordeiro Braga
E-mail
Institute/School/College
Knowledge Area
Date of Defense
Published
São Paulo, 2017
Committee
Correa, Victor Aquino Gomes (President)
Guagliardi, Jose Augusto
Teles, Reinaldo Miranda de Sá
Trigo, Luiz Gonzaga Godoi
Uvinha, Ricardo Ricci
Title in Portuguese
MERCADO DE VIAGENS CORPORATIVAS redes de cooperação empresarial das Travel Management Companies (TMC) no Brasil
Keywords in Portuguese
Brasil
Inovação
Redes de Cooperação Empresarial
Travel Management Companies
Viagens Corporativas
Abstract in Portuguese
Esta pesquisa, de caráter descritivo-exploratório, tem como objeto o mercado de viagens corporativas expressas pelas Travel Management Companies (TMC), organizações de suporte de redes (OSR) e redes de cooperação empresarial (RCE). Destaca-se, neste contexto, a ABRACORP por ser uma entidade que congrega várias TMC brasileiras. Neste estudo procurou-se desvendar as relações das TMC, como um todo e, no caso brasileiro, avaliar a posição das TMC nacionais no mercado global de viagens corporativas. Para alcançar estas metas, esmiuçaram-se as características e tipologias das OSR que atuam neste mercado. A comunicação organizacional das TMC, OSR e RCE, exibidas nos seus portais da Internet, subsidiaram as análises para a contextualização dos negócios dessas empresas e o entendimento de suas inter-relações. A partir da ABRACOPRP chegou-se à lista de 30 TMC, aqui definidas como o universo da pesquisa, o que permitiu a concretização deste estudo. Os resultados apontam para um mercado de viagens corporativas, dinâmico, que vem se transformando, desde meados do século XX. Além disso, este mercado busca outras oportunidades de negócios, por meio de ações inovadores e vínculos com RCE. No caso do mercado brasileiro verificou-se que ele está se adaptando às tendências mundiais e que existem modelos de cooperação que podem, ou não, atender às necessidades das agências de turismo no Brasil.
Title in English
-
Keywords in English
Brazil
Business Cooperation Networks
Corporate Travel
Innovation
Travel Management Companies
Abstract in English
This descriptive-exploratory research aims at analysing the corporate travel market expressed by Travel Management Companies (TMC), Network Support Organizations (NSO) and Business Cooperation Networks (BCN). In this context, it is important highlighting the Brazilian Association of Corporate Travel Agencies (ABRACORP) for being an entity that comprises several Brazilian TMC. The objective of this study was to comprehend the relationships of TMC as a whole and, in the Brazilian case, to evaluate the position of the national TMC in the global market of national corporate travel. To achieve these goals, it was carried out a deep analysis of the characteristics and types of NSO that operate in this market. The organizational communication of TMC, NSO and BCN, displayed on their websites, supported the analyses for the contextualization of the business of these companies and the understanding of their interrelationships. From ABRACORP, a list of 30 TMC was elaborated – here defined as the universe of the research, which enabled the completion of this study. The results point to a dynamic corporate travel market, which has been transformed since the middle of the 20th century. In addition, this market seeks other business opportunities through innovative actions and links with BCN. In the case of the Brazilian market, it was verified that the country is adapting to global trends and that there are cooperation models that may or may not meet the needs of travel agencies in Brazil.
 
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Publishing Date
2017-09-01
 
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